Following their success in the UK, Sweaty Betty have just opened for the first time in the US with two new stores in Soho, New York and Greenwich, Connecticut. Following the design ethos we have created for them on this side of the pond, the new stores take their inspiration from the surrounding community.
Inspired by local dance studios with exposed brick interiors, Soho is themed on a loft gym that is urban yet chic. Greenwich takes its cues from classic New England architecture with sailing influences. So from NY City to the Hamptons the glamorous workout is covered.
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