That’s Vapore brings a new restaurant innovation to London where the delicious menu is steamed – Vapore meaning steam in Italian. We created a new environment, branding and packaging to support the launch in a UK market from the initial opening in Milan.The environment has a graphic led branding solution as walls are emblazoned with ‘steamy’ and playful language to reinforce the Milano spirit.
A Museo font complements the pipework interior to create the notion of steam. Packaging and signage take elements of the language to tie the branding together, and start a dialogue from the street outside.
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