From curator to author
SWEATY BETTY
transformation from multibrand ‘curatorship’ to own brand ‘authorship.’
In an increasingly competitive market, Sweaty Betty needed to stand out and step up from fitness multi-brand retailer to serious lifestyle performance own-brand. It needed a stronger, distinctive identity.
“ A big part of our design ethos is to reflect and become part of a store’s local fitness community. Caulder Moore understand this from their work with us in the UK so were the natural choice ofcreative partners to help us open Stateside.”
The creation of the SB badge has proved pivotal. Distinctive and versatile, it has connected the global Sweaty Betty tribe across both new product range and retail environments.
The definitive destination is No1 Carnaby Street. Three floors of fashion, beauty, food and fitness amplify the whole wellness lifestyle experience, but not forgetting to celebrate the playfulness and fun.
Women joining the SB brand experience are inspired beyond just fitness … they are inspired for their own personal transformation.
