INSIGHT
Caulder Moore: new brand identity
We would love to share our new Caulder Moore brand expression, capturing our more nuanced, conversational, lively, and inclusive spirit.
It’s a celebration of our joyful collaborations with iconic and emerging brands in the worlds of fashion, beauty, wellness, and hospitality across a global landscape.
Together, we are continuing to create brand experiences that are more up close and personal; experiences at human scale and enriched by human emotion, to help more people to feel closeness to the brand and to each other.
Our new logo evolved from this togetherness into a visual connection between the letters, which resulted in a playful informality that captures our brand personality. This is further amplified by the sharp, fresh brand colours for a confident and dynamic identity.
The result is a deeper, more personal brand connection that people love… a firm foundation for growth and deeper customer engagement.
