Igniting artistic expression

TREVOR SORBIE

brand identity & international hair salon transformation

With 40 years of hair history, Trevor Sorbie salons are internationally renowned for creative and innovative hairdressing. While celebrating the brand’s DNA, attracting international customers required a more dynamic and contemporary fashion brand identity, environment and messaging.

“Caulder Moore have taken the time to fully understand and become part of our brand culture. You worry that your brand might be diluted - with Caulder Moore the polar opposite is true. They identified the core strengths and translated these perfectly into our new branding and stunning salon design.”

— SUE HAYDON, TREVOR SORBIE

The whole brand experience is brought more into focus: salons encompass bars, lounges, exhibition areas and digital ‘catwalk’ screens. Flexibility is key to the design, ensuring it translates across salon locations as diverse as Dubai and Bristol.

The starting inspiration came from the dynamic charcoal concept sketches in collaboration with their creative team. These epitomise the message of ‘personalised artistry’, so relevant to today’s discerning consumer.