Daringly delicious
LEXINGTON CATERING
a tasty brand transformation
For an award-winning hospitality team that specialise in providing delicious food and innovative, bespoke food experiences for their clients.
Fuelled by an entrepreneurial, innovative, pioneering, people led culture, the redesign embraced a bold new brand world articulated through artistic collaged food patterns and a flexible, timeless new logo.
The brand evolution created digital clarity with a bold new artistic signature that unified their sub brands and service offerings.
The new identity is joyful, and celebratory of Lexington’s love of food, and spirited, energising, collaborative, business culture.
