Daringly delicious

LEXINGTON CATERING

Brand Strategy

Graphic Design

a tasty brand transformation

For an award-winning hospitality team that specialise in providing delicious food and innovative, bespoke food experiences for their clients.

Fuelled by an entrepreneurial, innovative, pioneering, people led culture, the redesign embraced a bold new brand world articulated through artistic collaged food patterns and a flexible, timeless new logo.

Logo with the word 'lexington' in large white letters, surrounded by a yellow circle of text that reads 'Daringly Delicious' on a dark green background.
Illustration of green autumnal peppers with a quote about seasonal food.
Laptop displaying the Lexington Catering website with a picture of a smiling woman in a café or kitchen and food service equipment in the background.
Lexington general graphics, featuring bold, refined designs that capture the brand’s sophisticated and business-focused style.

The brand evolution created digital clarity with a bold new artistic signature that unified their sub brands and service offerings.

Illustration of yellow lemons with dark green leaves around the word 'Lexington' in black, with the phrase 'Daringly Delicious' in yellow circular text.
An Apple iMac computer displaying a website for Lexington Reception Services on a white background.
Set of four professional business cards, two with minimalist green and navy backgrounds with dotted circle designs, and two featuring the name Fabricio Aguilar, Marketing Manager, with a circular photo of a woman smiling and looking at her phone.
Lexington reception services logo, featuring clean, modern typography that reflects professional and welcoming business services.

The new identity is joyful, and celebratory of Lexington’s love of food, and spirited, energising, collaborative,  business culture.

Colorful illustration of various fruits and vegetables including lemon, tomato, pear, orange slice, strawberry, pear, garlic, mushroom, and pumpkin.
A coffee flight with three glasses, a large foam-topped latte in a glass, and a sign about Arabica coffee on a metal stand.
Sign advertising vegan French toast with maple glazed fruit, emphasizing reuse of bread and fruit, with decorative orange and green design elements.
A man in a black shirt and brown apron sitting at an outdoor table with vegetables, next to a camera, in a courtyard with a window and decorative tile art on the wall.
A woman with short brown hair smiling, wearing a patterned blouse, outdoors in a natural setting, promoting Women's Day.
Young female chef in a white chef's coat, standing in a professional kitchen, smiling at the camera.
A wooden platter contains six hard-boiled eggs, some with egg yolk filling showing, wrapped asparagus spears, and small sliced pancetta pieces. A fork rests on the platter. In the background, there is a potted plant and a magazine.
A man in a white shirt and brown apron coating his arm with a substance, possibly dry ice or another culinary ingredient, in a bright kitchen or cafe setting.
A black bowl filled with prawn and chermoula revueltos, garnished with herbs, on a wooden table, with a green and yellow abstract background containing the text "Prawn and Chermoula Revueltos" and "lexington."
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