Graphic design
creative branding meets strategy
Words, visuals, logos, media, visual merchandising, websites, brand identity …. and more. Distinctive and creative graphic design for your brand that drives consumer awareness and engagement. Do you need to increase your conversion rates? Understanding, translating and showcasing your brand; generating a joyous experience that your customers love?
Caulder Moore is a design and branding agency committed to the creation of stronger brands and more memorable brand experiences. Based in London, the team is an active part of a rich brand design world, constantly surrounded by and drawing inspiration from the people, change and brands around us.
Creative signature
We undertake the creation or evolvement of your new brand identity, the brand mark, logo design and colour palette.
Concept design
Our presentations include look & feel boards, design routes, visual language, typographic style with representative photography, illustrations and tone of voice.
Graphic artwork
Includes detailed design artwork files and illustrations to exact specifications, providing information to printers and suppliers.
Brand applications
We provide a full graphic design package ranging from stationery, newsletters, brochures & website design to magazine and advert campaigns.
In-store branding
We can deliver all interior and exterior signage system designs including retail packaging design, in-store communications, way finding, P.O.S & stands, menus & takeaway packaging.
Brand guidelines & guardianship
We work closely with you to build a communication document to provide strict usage guidelines, maintaining consistency and clarity across your brand and retain an on-going role with your in-house team as needed.
the importance of distinctive graphic design
We have a design philosophy that is human-centred and celebrates innovative disruption, we help brands feel more close, personal and relevant to their customers. With our expertise in branding and graphic design, we help global and independent organisations create a visual world which understands, translates and showcases their brand and bringing the brand's essence to life.
Our visual strategies enable each brand to strengthening their ability to stand out in saturated markets, and stay relevant as they evolve with the world around them. They help brands transform their brand perception to be a joyous experience that customers love, to deliver commercial results.
brand strategy: graphic design crafts future-focused brand propositions
The most successful brands have a compelling, future-focused brand proposition that is clear and emotionally engaging across every part of the brand experience. At Caulder Moore, we work in partnership with iconic heritage brands and growing digital brands to ensure the brand has that foundation in place.
Graphic design is how the brand proposition becomes part of the real world. We use visual storytelling - with a strong and distinctive concept, creative signature and visual language - to bring your brand proposition to life across touch points, including in the three dimensional physical space of the salon, restaurant or retail store. This ensures that every aspect of brand development will play its part to take the brand and business forward.
In collaboration with hair stylist Trevor Sorbie, we evolved the brand to an inspiring and contemporary expression, with a new identity, logo and brand signature that celebrated its free and independent brand spirit. Across very different salon locations across the world, from Dubai Mall to a Bristol neighbourhood, the brand passion now remains clear.
Trevor Sorbie's creative signature brings the promise of personalised artistry to life
concept design: graphic design visualises the brand’s essence
Research highlights the huge importance of the visual to the way people understand and engage with the world. So, the opportunity is to use graphic design elements to purposefully create your brand's own visual world, to articulate your brand's essence - its purpose, attitude and values - in a way that is true to your intent, clear, relatable and inspiring for all stakeholders.
Our partnership with Lexington Catering brought the essence of their creation of delicious food and innovative, bespoke food experiences to life, with a flexible, timeless new logo and colour palette, and artistic collaged food patterns.
To achieve a strong and effective result like this, Caulder Moore's graphic designers create design routes, 'look and feel' boards and a visual language for the brand. Art direction like typography, photography, and illustration play key roles in conveying brand messages and setting a tone of voice. More than just a consistent 'corporate identity', this approach ensures the brand is recognisable and familiar across interactions, to enhance a customer's engagement and brand perception from one meeting to the next.
Deep quality cues are now part of the visual world for Lexington Catering across digital and physical communications
creative signature: graphic design evolves the brand identity
Authentic brands are connected to the continuous change in their customers' lives, part of the changes in society, fashion and culture and the changes in their competitive environment. Creating and evolving your brand identity over time is an incredibly powerful way to stay relevant and to continually strengthen your brand.
The creative signature is the sum of the recognisable and consistent visual elements that are at the core of a brand's visual identity. This is one of the most impactful aspects of graphic design and art direction from the digital to physical retail design worlds.
Our brand development and graphic design work with stylish and comfort shoe brand Hotter was key to the brand's successful evolution, celebrating its more stylish and the warmth of human connection at its heart. The combination of typography and colour scheme ensured stand-out and disruption, welcomed customers with a clear promise, and set their distinctive quality cues that build the perception of value.
By establishing your brand's distinctive creative signature, the brand can evolve and be part of multiple conversations while keeping a strong sense of who they are, and can convey the emotion of the brand promise in every aspect of the brand experience.
Hotter evolved to a warm and contemporary colour scheme that elevated their quality and style cues
brand applications: graphic design extends the brand across touchpoints
Every brand is now part of multiple conversations with a wide range of touch points, from digital marketing to the physical world, from the inspirational to the practical, and from the big to the small.
The use of a creative signature, powered by distinctive graphic design, enables the brand to be consistent and recognisable across every touchpoint of the brand conversation, increasing its visibility in people's lives and their engagement with it.
A unified visual application enriches the customer experience and fostered greater brand loyalty. Our partnership with everyday wellness Healf created a brand expression that added real emotional value and cohesiveness to their brand conversation, from their web design to their digital marketing, social media and their physical experience and store.
A strong creative signature encompasses logo, colour palette, packaging, digital, web design, store and more.
in-store branding: strategies for creating compelling retail experiences
The Caulder Moore team have more than 30 years of ongoing specialist expertise in elevating physical brand experiences. Graphic design plays a hugely important role in the creation of a three-dimensional salon, restaurant or store expression that immerses customers and staff in the physical experience and sensory world of the brand.
That's why we create designs in which the brand's voice and graphic design solutions communicate the emotional and practical value of the brand, to be more disruptive and motivating for customers, to drive footfall and increase the rate of sale now and in any future visit, including online.
Our graphic designers take the strategic approach to graphic design in the physical space, crafting the brand experience with elements like interior and exterior signage, retail packaging and in-store communications. We understand the importance of more practical graphic design elements like wayfinding in creating engaging retail environments.
Innovative instore branding at Springfield stores in Spain
graphic artwork & design execution
We work in the three dimensional retail world as much as in two dimensional world of signage and communications and the digital world of digital marketing, web design, online marketing and web development and packaging design.
We recognise the specialist skillsets in a creative agency or graphic design company, that are involved in moving from conceptual development into reality, and the need to deliver outstanding quality in every moment.
For flawless execution and brand consistency, our design studio provides detailed design artwork files and illustrations, all produced with meticulous graphic design processes. We ensure everyone benefits from strong relationships and collaborations with printers and suppliers to guarantee quality.
brand guidelines to ensure consistency & clarity
Each branding agency or graphic design agency will champion the role of brand guidelines as an important graphic design function. They are essential for a brand to maintain visual and communicative consistency across brand expressions, providing the clarity and direction for every partner working with the brand.
We safeguard the brand's visual identity and expression through both the creation and implementation of these guidelines, in response to the needs of each individual organisation.
brand guardianship consultancy: maintaining brand integrity
As a branding agency, we understand that a brand's visual language can be delivered by many different teams across an organisation. We believe a synergistic partnership between graphic design agencies and in-house teams is essential for the brand to achieve the necessary consistency across touch points, as well as the ability to adapt and evolve brand visuals in response to changes in the business and consumer contexts, and market dynamics.
That's why our consultancy services include brand guardianship, where we retain an ongoing role within your in-house team, using our experience and expertise to help ensure your brand's visual expression and graphic design is 'on brand' every time.
In our partnership with Smashburger, our graphic designs ensured each new location has full brand integrity with their other locations around the country, while also being seamlessly part of their local neighbourhood experience.
The brand's creative signature and visual language are instantly recognisable, with a consistent promise and experience overall combining with a localised approach for a real Smashburger experience.
We created a strong visual world to bring Smashburger attitude to each touchpoint and location
comprehensive design services have enduring impact
Our branding and graphic design services play a crucial role in accelerating the market success of a range of iconic and emerging brands. Our understanding of the importance and opportunity of the brand's visual world enables our brand collaborations to be distinctive and ownable for a brand, impactful and motivating for consumers, and disruptive in the marketplace.
Like us, many of the best graphic design companies understand that comprehensive design strategies are transformative on achieving business goals and fostering emotional connections, playing a huge role in making new opportunities for the brand and business a reality.
After our collaboration to evolve the brand, the Ping Pong team say we "have breathed new life into Ping Pong... we feel we can now take our brand to the next level with a beautiful design to match our original dim sum, tea and cocktail offerings."
The Ping Pong visual signature now gives a greater scope to the brand across every touchpoint.
brand design will bring your brand innovation to life
As a graphic design company driven by fresh and innovative thinking, our team continually finds inspiration locally and from around the world.
The rapid change and rate of new entrants in almost every sector, and especially with beauty, hospitality and wellbeing, underscores the critical nature of a distinctive yet dynamic visual identity and creative signature. This will be the foundation and accelerant for your future brand growth and evolution.
With a genuine understanding of who you are and a consistent visual language that communicates that to every stakeholder, your brand can be a dynamic part of the customer conversation, communicating clearly the innovations that are part of your promise every day. This will strengthen connections, grow the perception of your brand's value and ensure your brand stays relevant, compelling and commercially successful across time, with lasting impact.