Igniting artistic expression

TREVOR SORBIE

brand identity & international hair salon transformation

With 40 years of hair history, Trevor Sorbie salons are internationally renowned for creative and innovative hairdressing.  While celebrating the brand’s DNA, attracting international customers required a more dynamic and contemporary fashion brand identity, environment and messaging. 

Text logo reading 'Trevor Sorbie' with 'Trevor' in thin font above 'Sorbie' in bold font.
A person getting a haircut with their hair sectioned and held with hair clips, while a hairstylist is trimming the ends with scissors.
A promotional image showing a woman's portrait, a makeup artist's brush strokes, and a shopping bag with a matching design, emphasizing personalized artistry in makeup or beauty services.
“Caulder Moore have taken the time to fully understand and become part of our brand culture. You worry that your brand might be diluted - with Caulder Moore the polar opposite is true. They identified the core strengths and translated these perfectly into our new branding and stunning salon design.”
— SUE HAYDON, TREVOR SORBIE

The whole brand experience is brought more into focus: salons encompass bars, lounges, exhibition areas and digital ‘catwalk’ screens. Flexibility is key to the design, ensuring it translates across salon locations as diverse as Dubai and Bristol. 

Close-up of a pencil sketch of a person's face, focusing on the eye and nose area.
A poster displaying the word 'STUDIO' with the subtitle 'creative spaces for creative people' in a creative workspace.
Green leafy plant with illuminated white neon sign in the background.
Close-up of a curved black surface next to a red brick wall.
Interior of a modern coffee bar with a vertical garden wall, neon sign, and wooden counter.

The starting inspiration came from the dynamic charcoal concept sketches in collaboration with their creative team.  These epitomise the message of ‘personalised artistry’, so relevant to today’s discerning consumer. 

Trevor Sorbie, Bristol

Modern salon or beauty studio with a large mirror, white chairs with black accents, and minimalist decor, including hanging plants and spotlights.

Trevor Sorbie, Dubai

Business stationery set including letterhead, business cards, and black abstract art cards for Trevor Sorbie on a gray surface.
Trevor Sorbie Dubai salon interior featuring sleek, modern decor, luxurious styling stations, and premium haircare products.

Trevor Sorbie, Bristol

Trevor Sorbie, Dubai

A black and white sign hanging outside a building with the name twice, "TREVOR SORBIE," on a textured background.
Collage of six fashion and art posters and two shopping bags with logo 'Trevor Sorbie' on a white background.

The creative spirit and legacy of Trevor Sorbie lives on … now modernised, sharpened and globally relevant. 

Inside a retail store with styling stations and shelves of beauty products, decorated with hanging green plants and brick walls.

Trevor Sorbie, Bristol

Modern communal workspace with a large table, mustard-colored chairs, and a partition with shelves and mirrors, decorated with green plants along the top.
A hairstylist blow-drying a red-haired woman's hair in a salon.
Black and white photo of a woman with wavy hair, placed on a table in a clear stand.
A black and white photo of a woman with an elaborately styled hairdo resembling a swirl, wearing a patterned shirt or jacket with a collared neckline.
A person taking a selfie with a Canon camera in front of a mirror, with a computer monitor, books, and some cables visible in the background.
A cozy café corner with a brick wall, black metal shelves holding skincare products and greenery, and a small round black table with two black wire chairs.
woman with short brown hair getting a haircut with scissors
Modern salon with hair washing station, sink, and salon chairs in a bright, stylish space.
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