Brand and environment transformation for the ‘godfather of hairdressing’. Respecting founding principles, whilst celebrating the creative talents of the artistic team, attracting a younger, international audience.
Inspired by the dynamic charcoal concept sketches of a new and fearless creative team, the concept of ‘personalised artistry’ was born.
A concept which sits at the heart of a new, fresh brand world articulation. A brand world expressed through every customer touch point and channel.
Brand identity, communications, packaging, retail environments, all are brought together to create a new customer experience.
Living ‘art studio salons’ combine with informal bars, lounges and exhibition areas. Digital ‘catwalk’ screens engage within modern urban luxe spaces. Soft greys and pinks interplay with industrial finishes and planting.
A new brand world that befits ‘the hosts of hairdressing’
A new brand world that is as relevant in Dubai as it is in Bristol.