creating a burger youthquake

SMASHBURGER

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Brand Strategy

Brand Content

Brand Identity

Brand Environment

 

Introducing an established, premium US burger brand to the UK.   Building the brand by disrupting the gastronomic burger explosion. Creating 360-brand experience for a UK millennial market.

 
 
 
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Smash, sizzle and savour!  A brand manifesto brought to life in identity, environment and experience.

 
 
 
 

A restaurant emblazoned with monochrome urban typography and graphic icons, celebrating the distinctive culinary technique of burger ‘smashing.’

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Industrial palettes blend with authentic diner materials to create a current, urban ‘US’ experience. An animated brand world uniting place, people and product.

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