Cookie cult following

BEN’S COOKIES

Interior Design

evolving brand signature design into new transient locations

Neon sign reading 'Ben's Cookies' on a wooden wall inside a store.

A bakery counter with a sign that reads 'Freshly baked every day, since 1983,' and a woman working behind it, with a 'Closing Down' sign visible in the background.

Ben's Cookies store in a shopping mall, with a wooden counter, red signs, and staff preparing cookies. Signage indicates fresh baking since 1983, and a large glass storefront shows clothing stores and shoppers in the background.

Baking since 1983, Ben’s Cookies has achieved a cookie cult following since opening their first store in Oxford Covered Market. Having worked with Caulder Moore for many years, the next challenge was to evolve and refresh the brand design into two new kiosk locations.

Person holding a large chocolate cookie with a visible melted chocolate center, in a white paper bag from Ben's Cookies.

The creative signature is built around the strong brand icon, red cookie tins and natural, home-baked appeal of the product.

Bears Cookies kiosk inside a shopping mall with a red and wood design, advertising freshly baked cookies since 1983, with a green sign offering 20% off during closing.

Ben's Cookies kiosk inside a shopping mall with red and gold decor, displaying cookies and a menu.

A bakery kiosk named 'Beep's Cookies' with a display case of cookies, a person at the register, and two customers waiting with a child in her arms.

Retaining their bold brand colour and recognisable material palette whilst bringing modern design touches like the fluted wood and brass detailing.

A bakery kiosk named 'Bert's Cookies' with a wooden finish and a red frame, located inside a shopping mall. The kiosk features a counter with menu boards, glass display cases with baked goods, and red containers, with a large potted plant in the background.

Trafford Centre - Manchester

Red cookie stand with illuminated sign reading 'Ben's Cookies', decorated with red and white floral patterns and heart-shaped balloons, located in a shopping mall.

A person is using tongs to pick up a cookie from a tray of assorted cookies, with more cookies in the background.

A red box filled with various cookies including chocolate chip, oatmeal, and a large chocolate cookie on top, with Bakery's branding visible on the box.

A collage of images featuring design elements of a bakery or cafe, including pastries on display, interior decor with wood and leather accents, and signage with menu items.

Elevating the brand’s signature design in preparation for continued expansion internationally, creating a defined framework which can be applied to various site applications

Legacy sites

storefront of Ben’s Cookies with a bright orange sign and a view of the interior, including a worker behind the counter and a display case of cookies inside a shopping mall.

High Street Kensington- 2008

A woman with a backpack and a takeaway bag at a cookie shop counter, ordering cookies. The counter displays various cookies behind glass, with a red and white themed interior.

Carnaby Street - 2013

Kuwait - 2013

A cookie shop named Ben's Cookies inside a shopping mall with a red sign and counter, customers ordering and staff preparing cookies.

Hammersmith - 2014

storefront of Ben's Cookies with large glass windows, a red sign with white script, and a red door, inside display of cookie tins, menu boards, and promotional signs.

Reading - 2015

Interior of a modern cafe with wooden hanging lamps and a wall decorated with red circular plates. A drink menu is visible on the wall.

Westfield - 2013

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