Designing a store for the millennial
A new store concept for European fashion retailer Springfield targets ‘millennials’. Open in Madrid, Bilbao and Xanadu, rolling out across Europe. Springfield launched in 1988 and is a casual, urban brand with a Mediterranean and friendly vibe, accessible in terms of price and product.
Our design draws inspiration from urban elements and reinterprets them in a new and modern way using a mix of influences from buildings, underground stations, lights and materials. Converging digital and physical was important and a social community hangout lets customers relax, meet and purchase online.
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