Inspiring home theatre

CATH KIDSTON

London flagship store revitalisation

Cath Kidston store decorated for Christmas featuring a fireplace mantel with a mirror, surrounded by Christmas gifts, a Christmas tree, and holiday decorations, designed by Caulder Moore
“Collaborating with the creative team at Caulder Moore has helped us realize our vision for a newly reimagined Cath Kidston retail experience at our global flagship, 180 Piccadilly, a highly curated home from home and a joyful celebration of a much loved brand ”
— Melinda Paraie, CEO of Cath Kidston.
Retail store, Cath Kidston decorated for Christmas with holiday-themed merchandise, including table settings with plates and glasses, festive wreaths, and holiday display shelves, designed by Caulder Moore

The iconic Cath Kidston brand has moved on, revealed in the new modern environment for the London Piccadilly store: a beacon for the future.

Collage of bedroom decor including a wooden bed with white sheets, a green velvet bench, a white vase with a red lampshade, framed pictures, floral art, a round mirror, and a dark blue cabinet for Cath Kidston store redesign by Caulder Moore
Cath Kidston store, with a cabinet displaying colorful books, adding a cozy, vintage feel to the charming space.
Close-up of fabric rolls with floral, striped, and polka dot patterns, each tied with a red ribbon at Cath Kidston store, designed by Caulder Moore
Christmas-themed table setting with holiday plates, cutlery, candles, and floral decorations for Cath Kidston store, designed by Caulder Moore
Storefront of Cath Kidston with Christmas decorations, including wrapped gifts and snow-covered trees, during winter, designed by Caulder Moore
Decorative interior with a pink upholstered chair, floral pillow, white ornate console table with a black lamp, yellow roses in a light blue vase, and framed artwork on a pink wall.
A store display with Christmas-themed tableware, mugs, gift boxes, and holiday decorations, including a Christmas tree, in a festive retail setting at Cath Kidston store, designed by Caulder Moore

Aspirational, accessible, modern nostalgic and no longer predictable: this store is a voyage of inspiring discovery.

Core homewares are rediscovered; new categories and animations delight against a simplified palette that makes the patterns pop.  The whole space reinforces the brand’s DNA of joyful optimism..

Sketches for Cath Kidston store redesign with a Christmas tree with ornaments and presents underneath in a festively decorated store, with people browsing and a large television screen on the wall.
Colorful living room with a pink wall, a blue sofa with patterned pillows, and abstract artwork on the wall.
A vintage wooden armchair with cushions in front of a wallpapered wall featuring a pattern of colorful birds and branches.
Cath Kidston store redesign with bathtub full of soap, Christmas themed, designed by Caulder Moore
A decorated bedroom display at Cath Kidston with Christmas gifts and holiday decor, including a bed with floral bedding, shelves with holiday-themed items, and wrapped presents on the foot of the bed, designed by Caulder Moore

In an increasingly digital age, this store engenders the emotional reconnection with customers.  They see new ways to integrate Cath Kidston into their lives and homes … and it makes them smile