Parcels of deliciousness

PING PONG

transforming a well-loved restaurant brand

A round puzzle with four sections, each with different letters, and a small circular piece in the center.

Think Chinese, and think little parcels of deliciousness that are Dim Sum.  But Ping Pong wanted to stretch its wings and become known for a diversity of drinks and dining occasions. 

“One of our brand values is ‘China with a twist’ and we felt Caulder Moore beautifully captured this. The team have breathed new life into Ping Pong and we feel we can now take our brand to the next level with a beautiful design to match our original dim sum, tea and cocktail offerings.”
— KATIE HAREL, HEAD OF MARKETING AT PING PONG

Enter a new brand identity and brand world across the 10+ site portfolio, celebrating the tradition of China and creating a contemporary setting both inside and out.

Bao buns with the Ping Pong logo, offering a playful and branded touch to the delicious, steamed treats.
Bartender pouring liquid into glasses with ice and garnishes
Two men behind a wooden bar cart at a Ping Pong event, preparing drinks with a sign that says 'Ping Pong' and a large wooden wheel attached to the cart. The background shows a shopping mall with people and advertisements.
Three colorful steamed dumplings on a white cloth surface, with a bamboo steamer in the background.

So not just Dim Sum, but exotic cocktails and teas too.  A bold icon, colour palette and art direction draw on rich Chinese cultural references and elevate the new offer. 

Exterior of a dining establishment called Ping Pong, with a glass entrance door, outdoor seating, and a standing menu board advertising afternoon tea.
Sign for Ping Pong restaurant or business with reversed text in an urban area.
Logo with circular design and the stylized words "Ping Pong" on a dark gray background.
Neon sign displaying the word 'Gnocci' in a circular design, with the letters upside down.

 The cohesive brand signature extends to stationery, menus, uniforms, seasonal promotional campaigns and more.   Loving Dim Sum … but now so many more good reasons to visit Ping Pong.

Ping Pong restaurant graphics, featuring bold, colorful designs that reflect the lively, energetic vibe of the space.
People stand outside a storefront named 'Ping Pong' with bright, colorful signage and a large digital screen displaying images of lanterns and the text 'TIS THE SEASON OF LIGHT'.
Flat lay of Ping Pong brand stationery on a pink surface, including notebooks, envelopes, chopsticks, and small black and green booklets.
Icons of a boat, a stereo, and a cocktail glass, all on a teal background.
People standing outside a modern storefront with signage that reads 'ping pong' and a logo of a tiger's head.
A variety of Asian dishes including spring rolls, dumplings, shumai, bao buns, fried patties, and sauces on white plates and bamboo steamers on a white wooden table.
Sketch of a snowflake pattern with geometric details, including circles and star shapes, on design plans.
Overhead view of a table filled with various dishes at a dimly lit restaurant, including dim sum baskets, dipping sauces, chopsticks, and a person using a smartphone and another eating with chopsticks.
Colorful dumplings in a round bamboo steamer basket on a weathered light blue surface.
Photo of various printed materials and a black bag from Ping Pong, including recipe cards, menus, pamphlets, and labels, arranged on a peach-colored background.
A dining table set with six wine glasses and six plates, inside a restaurant with a painted mural of a nature scene on the wall and textured acoustic panels.
Woman smiling at camera holding a dumpling with chopsticks, surrounded by various dishes including steamed buns, dumplings, and salads on a dinner table in a restaurant.
Close-up of a traditional Chinese lion dance costume's face, with detailed eye and nose designs, in black and white, outdoors under a cloudy sky.
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