Parcels of deliciousness
PING PONG
transforming a well-loved restaurant brand
Think Chinese, and think little parcels of deliciousness that are Dim Sum. But Ping Pong wanted to stretch its wings and become known for a diversity of drinks and dining occasions.
“One of our brand values is ‘China with a twist’ and we felt Caulder Moore beautifully captured this. The team have breathed new life into Ping Pong and we feel we can now take our brand to the next level with a beautiful design to match our original dim sum, tea and cocktail offerings.”
Enter a new brand identity and brand world across the 10+ site portfolio, celebrating the tradition of China and creating a contemporary setting both inside and out.
So not just Dim Sum, but exotic cocktails and teas too. A bold icon, colour palette and art direction draw on rich Chinese cultural references and elevate the new offer.
The cohesive brand signature extends to stationery, menus, uniforms, seasonal promotional campaigns and more. Loving Dim Sum … but now so many more good reasons to visit Ping Pong.
