Animating Italian textile heritage

RAGNO

creative in-store design to amplify heritage brand virtues

Ragno is an Italian textiles company with a 100-year history.  It is famed for the superb fabrication, comfort and fit of wardrobe essentials for men and women, especially trousers.

The new retail design concept store in Milan is their first foray into experiential retail branding, creatively communicating their heritage and expertise.

Storefront of RAGNO clothing store with mannequins dressed in yellow pants and white T-shirts in the window display, and a sign with the store's name above the entrance, designed by Caulder Moore
Clothing store, Ragno interior with mannequins wearing colourful pants, displayed on platforms, surrounded by racks of clothes, flat-screen monitors, and ceiling lighting, designed by Caulder Moore

Partnering with Ispira, specialist retail consultants, we created an elevated retail experience for customers to deepen their emotional connection and engagement.

Display of mannequins wearing colourful pants in clothing store, Ragno with digital screens, designed by Caulder Moore
Storefront entrance with mannequins dressed in colourful clothing, the store name RAGNO displayed above, glass doors open showing interior with mannequins and digital screens, designed by Caulder Moore
Clothing store display in Ragno with racks of blue, green, and patterned casual wear, including dresses, shirts, and pants, on wooden shelves and hangers, designed by Caulder Moore

Key to the design is Ragno’s iconic spider’s web icon, creating drama on the exterior to drive footfall. This design language is continued through angled rail details and hexagonal displays around pillars to create clear standout and brand recognition.

A neatly folded navy blue jacket or coat resting on a beige textured surface on a gray table in Ragno, designed by Caulder Moore
A framed portrait of a man with dark hair and a serious expression, crossed arms, in a grey T-shirt, is on display behind three folded sweatshirts on a wooden shelf in Ragno store, designed by Caulder Moore
Clothing display with blue, white, black, and patterned shirts and pants hanging on wooden hangers, with folded clothes on wooden shelves above and a glass-front drawer below in Ragno retail store, designed by Caulder Moore
Interior of clothing store, Ragno with shelves of folded colourful clothes and hanging shirts and jackets, designed by Caulder Moore

Tactile materials used throughout the store amplify the brand’s tradition; a warm, neutral colour palette enhances the colour pops of the products.

A moodboard collection of fabric, wallpaper, and paint samples in neutral tones arranged on a white background.
Mannequin standing on a wooden platform in a clothing store, surrounded by racks of women's clothing in black, white, yellow, and patterned fabrics against a grey curtain background in Ragno retail store, designed by Caulder Moore

The fitting rooms are fabulous: flattering lighting, soft sofas and thick curtains … all encouraging longer dwell time and driving sales conversion.

Boutique fitting room with beige upholstered seating, soft grey curtains, black pendant lights, and a clothing rack with bright pink and orange lingerie and dresses in retail store Ragno, designed by Caulder Moore
Fitting room with beige ottomans, dark grey curtains, a large mirror, modern hanging lights, soft upholstered wall panels and hooks on the wall in retail store Ragno, designed by Caulder Moore
Close-up of a patterned wall with beige upholstered wall panels, a mirror, and wooden wall sconce with a visible light bulb in Ragno, designed by Caulder Moore

Ragno has entered a new era of Italian elegance and timeless stye.  Here’s to the next 100 years.

Clothing store interior of Ragno, Italy with organised racks of shirts, dresses, and sweaters, decorative lighting fixtures, and framed photos on the wall, designed by Caulder Moore