the bhuti that lies within


Brand Strategy

Brand Environment


Creating, articulating and executing a well-being brand that promises mindfulness inside and out.  Every little detail counts, every little detail makes the brand.

Yoga studios, treatment rooms, members lounge, vegan cafés, retail shops, combine to deliver the brand promise of personal mindfulness inside and out. Built on a simple vision; ‘the world needs a break’, ‘we are forever online’, ‘we’re linked in but stressed out’, ‘we post, we share and yet remain detached’. 

BHUTI urban retreat - interior design by Caulder Moore 1.jpg

Oh, but not forgetting, it also happens to be a striking commercial success.


Introducing Bhuti.  Built on the principles of Vastu Shastra.  Switch off from the outside, switch on from within. Natural light, natural materials layered with a world of sensory delights. Curated treatments, classes, menus and spaces, delivering a contemporary cool oasis of calm.  A refuge from the stresses and strains of modern living.  A refuge for mind, body and soul.