the bhuti that lies within

BHUTI

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Brand Strategy

Brand Environment

 
 

Creating, articulating and executing a well-being brand that promises mindfulness inside and out.  Every little detail counts, every little detail makes the brand.

 

 

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Yoga studios, treatment rooms, members lounge, vegan cafés, retail shops, combine to deliver the brand promise of personal mindfulness inside and out. Built on a simple vision; ‘the world needs a break’, ‘we are forever online’, ‘we’re linked in but stressed out’, ‘we post, we share and yet remain detached’. 

 
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Oh, but not forgetting, it also happens to be a striking commercial success.

 

Introducing Bhuti.  Built on the principles of Vastu Shastra.  Switch off from the outside, switch on from within. Natural light, natural materials layered with a world of sensory delights. Curated treatments, classes, menus and spaces, delivering a contemporary cool oasis of calm.  A refuge from the stresses and strains of modern living.  A refuge for mind, body and soul.

 
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