Boosting sensory wellbeing

NEOM ORGANICS

boutique wellbeing retail evolution

Luxury brand Neom Organics is all about wellness, and how it's scents facilitate this.   A distinctive retail design and clarity in store communication was needed to amplify the brand’s authority and engage consumers in the “scent of discovery” journey.

A boutique store, Neom Organics with shelves displaying skincare and beauty products, centre table with gift boxes, modern lighting, and decorative branches hanging from the ceiling, designed by Caulder Moore
Person holding a small bottle labeled 'NEOM ORGANICS' and using a dropper to apply a yellow facial oil.
Shoppers' shopping bags and boxes with NEOM branding and black ribbon handles.
A marble-patterned candle labeled 'NEOM' on a gold side table next to a potted aloe vera plant and a small stack of books, including one titled 'THE SOURCE.'
Neom store in Guildford, featuring a calming, minimalist interior with soft lighting and neatly arranged wellness products.
A collection of various material samples including marble, wood, metal, and fabric swatches arranged on a white surface.

Neom’s four scent families are linked to specific needs: better sleep, less stress, more energy and mood boost.  This unique product impact proposition is now front and centre, underpinning the brand message of “Small Steps. Big Difference”.

Neom 3D mock-up visuals, highlighting a modern, tranquil store layout with a focus on wellness products and a peaceful environment.

The environment is cool and calming, yet welcoming and relaxing.  More than a store, the total wellbeing experience is taken through to treatment rooms and relaxation spaces.

storefront of NEOM Organics London shop with large front windows displaying products, a sign with the store's name, and an entrance leading inside, located on a city street.
A spa room with a massage bed covered in a white quilt, pillows, and candles on the bed. There are two shelves with rolled towels, bottles, and decorative items on the wall, and a sink with a copper faucet and various skincare products on the countertop.
Cozy boutique store with a wooden table, flowers, candles, and shelves stocked with skincare and wellness products, decorated with natural elements and soft lighting.

Celebrating the success of this brand design in Neom’s Guildford store, it was then successfully applied to its concession concepts.

A cozy seating area with three modern armchairs, a small round wooden table, and a large window with potted plants on the sill, in a room with bookshelves and books on the gray wall.
A person in a dark apron pouring warm oil onto a massage client's back in a spa setting.
Storefront with large glass windows and door, signs showing 'NEOM ORGANICS LONDON', and interior shelves with products, pink lighting, and decorative lighting details.
A lavender-themed card with the words "Tranquillity" and "English Lavender, Sweet Basil & Jasmine." The card features an illustration of lavender and basil with small hummingbirds, set against a blurred background with flowers and greenery.
A person pouring a bottle of lotion into a sink filled with soapy water in a bathroom with a window, plants, and bathroom essentials.
Display shelf with skincare products, photographs of outdoor activities, and a quote that reads, 'Energy is the single most powerful fuel, to achieving anything in life.'
Light purple background with white text saying "How did you sleep?" and a username '@neomorganics' at the bottom.
Person holding a jar of NEOM 'Perfect Night's Sleep' multi mineral bath salts with a wooden spoon of salts above the jar
Similar projects