Fast beauty, fast.
BLOW LTD
Blow was the first ‘fast beauty’ store concept in London: a challenger brand that needed to make some noise on the conventional hair and beauty landscape. This was a blank canvas to create brand identity, environment, packaging and messaging.
A key reference was fast food. Blow is not about traditional beauty where relaxation is the core experience. Its menu of product / cost / time is designed to offer consumers speed, ease and convenience in one seamless package. Visuals are super-strong: sleek and dynamic, clear and efficient, with editorial authority.
A creative and immersive marriage of physical space and ‘on demand’ digital services captures the attention of busy, digitally-savvy consumers wanting fast and effective hair-and-beauty solutions.
Blow has been a great success both online and physically, in London stores and across department store franchises.
