Fast beauty, fast.

BLOW LTD

brand creation - physical and digital

Blow was the first ‘fast beauty’ store concept in London: a challenger brand that needed to make some noise on the conventional hair and beauty landscape. This was a blank canvas to create brand identity, environment, packaging and messaging.

Branded beauty marketing materials and brochures for Blow, a beauty products company, displayed on a light blue background.
Five black gift boxes with
Logo for Blow Ltd. Fast Beauty, with the word 'blow' in large black lowercase letters and 'LTD' in small uppercase letters to the top right, and 'FAST BEAUTY' in uppercase letters below, separated by a horizontal line.
Beauty salon price menu featuring hair and make-up, nails, and blow-dry services, with images of various hairstyles, makeup looks, and nail designs, along with pricing and time estimates.

A key reference was fast food.  Blow is not about traditional beauty where relaxation is the core experience.  Its menu of product / cost / time is designed to offer consumers speed, ease and convenience in one seamless package. Visuals are super-strong: sleek and dynamic, clear and efficient, with editorial authority.

Storefront of 'b!ow' with large glass windows, sign reading 'b!ow FAST BEAUTY', brick and concrete exterior, interior visible with modern lighting.
Interior of a modern beauty salon with a reception desk, computer stations, and a wall display with digital menu options.
A hairdresser using a round brush to style a woman's blonde hair in a salon. In the background, a wall displays various women's hairstyles with images and prices.

A creative and immersive marriage of physical space and ‘on demand’ digital services captures the attention of busy, digitally-savvy consumers wanting fast and effective hair-and-beauty solutions.

Advertisement for a beauty bar featuring a woman getting makeup and hair styling treatments, with price details for blow dry, makeup, and express nails, and social media icons at the bottom.
Beauty products and tools, including nail polish, acrylic nails, tweezers, a brush, a makeup sponge, and a black comb, arranged on a blue background with a black card that has white text about style and ordering.
A quote in black text reading, "Select your style. Place your order. We do the rest," with decorative curved lines above and below the text.

Blow has been a great success both online and physically, in London stores and across department store franchises.

Beauty salon with a long wooden table, white chairs, shelves with products, and a wall with demonstration images and digital screens.
A hand holding a black to-go coffee cup with the label 'blow LTD FAST BEAUTY'. On a pink polka dot surface, there are two bottles of nail polish, a pink wallet with a fluffy cuff, a pink lipstick, and a tube of mascara.
Exterior view of a storefront named 'blow' with large glass windows and doors, brick and stone building facade, sidewalk in front, and indoor furniture visible through the glass.
A person with red-painted nails uses a wide-tooth comb to straighten a section of long, blonde hair.
A woman with wavy blonde hair and red lipstick sitting in a makeup chair at a beauty salon. There are makeup and hair styling tools on the counter behind her, and mirrors with light bulbs around them. The salon is busy with stylists working in the ba
Back of a woman with long, wavy, ombre hair transitioning from blonde at the roots to pink at the tips, standing in front of a black wall with white text that says "blowtd FAST BEAUTY".
Beauty products including a bottle of setting spray, two lip glosses, blush, nail polish, and moisturizer, arranged with white and purple flowers on a white background.
A person's hands with light blue painted nails resting on a black towel with the words "blow FAST BEAUTY" embroidered in white. There is a white computer keyboard above the towel.
A makeup artist applying makeup to a woman with closed eyes and long brown hair.
Similar projects