A new wellness expression, the power of the pause
CHELSEA PEERS
new retail concept launch
Creating Chelsea Peers’ first physical retail expression, translating the power of the pause into engaging shop-in-shop experiences.
Chelsea Peers in John Lewis Oxford Street
Chelsea Peers is a lifestyle brand rooted in the belief that how we unwind matters. Designed for life beyond the busy, the brand celebrates meaningful moments of pause, where comfort, creativity and connection come together. With a distinctive sense of joy and an effortless approach to style, Chelsea Peers creates pieces that feel as good as they look, designed to be lived in.
Chelsea Peers in John Lewis Oxford Street
Caulder Moore partnered with Chelsea Peers to define and articulate a clear brand strategy, shaping a tone of voice that captures the emotional wellness value of slowing down. Built around ideas such as the power of the pause and the joy of connection, the language reframes downtime as something to be cherished rather than overlooked. This thinking formed the foundation for its physical expression.
Chelsea Peers in John Lewis Bluewater
Chelsea Peers in John Lewis Bluewater
Translating this into space, Caulder Moore designed Chelsea Peers’ first retail environments, creating three shop-in-shop concepts in John Lewis Oxford Street, Bluewater and Fenwicks Newcastle, bringing the brand’s personality into the physical world. The design balances energy with ease, consciously crafting an atmosphere that feels uplifting yet relaxed. Playful shapes, layered materials and carefully considered curved details reflect the comfort and connection of the brand while bespoke fixtures introduce a sense of craftsmanship. The interior design is rooted in lifestyle and mindful moments, creating an environment that, even within a busy department store, encourages customers to pause and slow down.
Working within compact footprints in a department store setting, the concept turns constraint into opportunity, creating charming spaces that capture attention whilst still maintaining a sense of intimacy. The result is a retail experience that feels personal and emotionally engaging, allowing customers to connect and relax with the brand in a more immersive and tangible way.
