Conversations with Caulder Moore
We’re excited to share our new series, interviews with clients, industry specialists and leading voices shaping the future of retail and brand experience.
Episode 3: Felix Parker
How do you grow a lifestyle brand without losing the qualities that made it successful in the first place?
In this latest interview, Irene Maguire, Owner & Director of Caulder Moore, speaks with Felix Parker, Co-Founder of Fairfax & Favor, about scaling one of Britain's fastest-growing lifestyle brands and expanding into the US market.
Their conversation explores the importance of physical retail, community building, customer experience, craftsmanship and omnichannel retail strategy, alongside the challenges of international growth and maintaining a distinctive brand identity.
Whether you're involved in retail, interior design, brand strategy or customer experience, this conversation offers valuable insights into how successful brands combine physical spaces with powerful storytelling.
Episode 2: David Crickmore
The second episode in this series, David Crickmore and Irene Maguire explore how heritage brands stay relevant while staying true to their roots.
In this interview, they discuss how brands can evolve through retail interior design, brand strategy and customer experience, while maintaining authenticity and long-term value. Topics discussed include:
• Using heritage as a living advantage, not a static asset
• Blending experience, localisation, and storytelling in modern retail environments
• Balancing evolution with brand identity in a competitive market
This discussion is particularly relevant for brands wanting to reinvigorate their store design or interior architecture, update their brand repositioning and experiential design, offering insights into how physical spaces and brand storytelling work together to create meaningful customer experiences. Watch now to discover how much loved brands can adapt, innovate, and thrive through thoughtful retail interior design and brand experience strategy.
Episode 1: Ed Bonnar
In this conversation, Beaufort & Blake founder Ed Bonnar discusses the brand’s move from a successful online business to its first physical retail store. Following the recent buyback of the business, Ed shares why creating a physical presence became a priority and how retail can help build deeper, more meaningful connections with customers.
Key topics explored include:
• Why face-to-face interaction remains one of the most powerful tools for building brand loyalty and community.
• The challenges of translating a digitally native brand into a physical environment.
• How Beaufort & Blake’s timeless British heritage, photography and storytelling were brought to life through the store design.
• The importance of balancing data-led decision making with instinct, emotion and customer experience.
• The collaborative journey of creating a retail concept that reflects the brand’s values while supporting future growth.
This interview forms part of our Conversations with Caulder Moore series, where we speak with founders, retailers and industry leaders about the ideas shaping the future of retail, hospitality and brand experience.
Chats with our clients
An chat with Jamie Bird, Director of Strategy at Birds Bakery.
Birds are an established Derbyshire bakery, since 1919, with a rich heritage. The core objective was to make the brand relevant and compelling for a fresh, younger audience whilst retaining brand loyalists. Caulder Moore transformed two stores (and counting) to express the family values with a new modern interior design whilst embedding the brand into their local communities.
An chat between Irene Maguire, Founder & Director of Caulder Moore and Felix Parker, Founder of Fairfax & Favor.
In this conversation, Felix shares the story behind the brand’s rapid retail expansion, growing from one store to five in just a few years. He shares how customer feedback, community engagement and a commitment to creating memorable retail experiences have shaped both the brand and its expansion, with each store designed to reflect the character of its local surroundings. Together, Felix and Irene Maguire reflect on the role of experiential retail, authentic design, and creating spaces that encourage customers to travel, connect and become part of the brand story.