British ‘hands on’ spirit

CHURCHILL’S

new design & brand launch

Brand evolution for a fast-growing, award winning provider of Britain’s most loved dish, setting the precedent for nationwide roll-out

Interior of a modern fish and chips restaurant with a counter, menu boards overhead, and a small seating area on the left with wooden chairs and black cushions. The decor includes framed pictures on the wall and wood paneling, with a black and white tile floor section.

Churchill’s, a favourite destination for fish & chips, serving 65,000 customers per week since 1923. Building a new ownable contemporary-vintage experience and unique brand signature that provides a ‘magic thread’ across all touchpoints of the brand.

Outside view of Churchill's Fish & Chips restaurant with large glass windows and wooden furniture inside.

Black and white illustration of two fish, one larger above and one smaller below, on a white background.

Sign for Churchill's Fish & Chips restaurant with a black bow tie and hat decoration.

Churchill's 'Gone Fishing' sign, adding a quirky and charming touch to the storefront with a playful, rustic design.

More than just a fish a chip shop, a family business investing in local people and the community through the generations. Engaging with the consumer on an emotional level by reinforcing their integrity, quality of food and a strong sense of ‘British-ness’

Churchill's interior, showcasing comfortable seating with a cozy, inviting atmosphere and stylish, modern decor.

Wall decorated with five framed black-and-white photographs, some featuring people and boats, with a light wood horizontal panel at the bottom.

A white dining table set with cutlery, a menu, and a wooden caddy containing salt, pepper, and condiments, in a restaurant with wooden flooring and white and blue chairs.

Inside a casual restaurant with a counter and menu boards. Customers are seated, facing the counter where orders are being taken. The decor includes wooden paneling and simple chairs.

Exterior view of Churchill's Fish & Chips restaurant with a blue and white striped awning, outdoor seating, and a sidewalk signboard.

Informational graphic for Churchill's, a restaurant established in 1923, highlighting its sustainable sourcing of cod, locally grown potatoes, gluten-free options, and customizable condiments.

An evolution to the brand signature and brand world by bringing the authenticity, British spirit and fishermen links to the forefront. Showcasing their ethical promise to serve only sustainably sourced fish from trusted suppliers, prepared fresh on site in recyclable packaging.

Illustration of a fish with text that reads 'Sustainably Sourced' and 'Cooked in our own recipe batter since 1923'.

Vintage-style illustration of a fish in a circular frame.

Black and white photo gallery on a tiled wall featuring various framed pictures of boats, fish, and landscapes.

Fried chicken sandwich with lettuce, cheese, onion rings, and a small Churchill's flag on a bun.

Two employees, a young man and woman, standing behind the counter at Churchill's restaurant, with a menu board above them listing various food items.

Outside seating area of Churchill's Fish & Chips with a blue barrier and chairs, and a sign in the background displaying the restaurant's name.

Cupcakes with cream frosting decorated with edible toppers featuring Churchill's portrait and hashtag #FISHANDCHIPS.

A signage board that reads 'Pre-order & Collection Point' hanging from the ceiling. Below it, a bar or counter with bottles, a black hat, a scale, and glass jars, with a tiled wall in the background. Part of a larger sign reads 'Fish & Chips' with ad

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