Local pub to airside experience

FULLERS - T2

telling the Fuller’s brand story through a new airside experience

A creative restaurant, retail and graphic communication design adventure

It was a major departure for Fuller’s to extend its pub format into the airside airport environment.  Creating a new brand world while maintaining the Fuller’s heritage needed to appeal to a diverse ‘in transit’ audience … quite a task.

Interior of a grocery store section with a wooden display labeled "Grab & Fly," stocked with snacks, drinks, and British products. The background features a red brick wall and large silver pendant lights.
Wooden sign with the words "GRAABS & FELL" in large blue letters and "food to go" in red letters, mounted on a wall near a brick wall background.
Two people sitting at a wooden table in a brightly lit restaurant, smiling and talking, with drinks and utensils on the table and a backpack on the floor nearby.
Logo with text 'Grab & Fly Food to go' in stylized font, with diagonal gray stripes in the background.
London Pride’s Fuller's logo, featuring bold typography and a classic design that reflects the brand’s rich heritage and tradition.
Fuller's heritage display featuring a timeline, highlighting key milestones and the brand’s rich history in brewing.
“Caulder Moore understood our brand and the challenges of operating airside. The design touches bought the new pub to life and added to the brand experience in a travel environment.”
— JONATHON SWAINE, MARKETING DIRECTOR AT FULLER’S

The key success factor for “London’s Pride” is the zoning, where different areas are designed to appeal to different customers.  Alongside the dramatic bar, the traditional business traveller has a quiet space in the ‘library’, and the family group can take to the ‘lounge’ area.

Display of London-themed souvenirs and apparel including tote bags, T-shirts, mugs, and socks in a store.
Four hanging pendant lights with clear, slightly tinted glass shades illuminating a room with a ceiling decorated with wooden beams.
Drawings of pint glasses filled with beer, each featuring the Fuller's logo, capturing the essence of London Pride's classic branding.
Interior view of a pub with a wooden bar counter and shelves of liquor bottles, with three staff members behind the bar, and wooden tables and high stools in the foreground. A large sign with a timeline of the pub's history is displayed on the wall above the bar.
Empty restaurant area with wooden chairs and tables, some with condiments, and a glass railing overlooking an indoor shopping mall with modern architectural features.
Interior view of a modern café named London’s Pride with seating, hanging lights, and a display counter, inside a large, glass-roofed building.

The Fuller’s Chiswick Brewery is still operational less than 9 miles from the runway. This heritage is referenced in this airport space, including the famous Chiswick Brewery gates … as they open into a new era.

Sign indicating beer has been brewed on Fuller’s Chiswick site for 350 years.
Sign for London's Pride pub and kitchen, featuring black background with white decorative outline and text.
Three different beer labels from Chiswick, UK. The first label emphasizes local brewing, 8.3 miles from the brewery, and features text about quality, service, and pride. The second label highlights London's pride, sourced in the UK, with a design of navy blue and white stripes. The third label also emphasizes London's pride with a similar style and information about source and flavors.
A breakfast table with a slice of cheesecake topped with berries, a glass of iced tea, a glass of orange juice with a straw, a small bowl of sugar-coated nuts, and condiments including ketchup and mustard in a wooden holder with the text "London's Pr
A chef in a kitchen prepares a sandwich, standing behind a counter with various plates and bowls of ingredients, under hanging black lamps.
Two people sitting at a bar, engaging in conversation. The man is holding a glass of beer, smiling, and the woman has a glass of red wine. There is a bar in the background with blurred bottles and a colorful sign on the wall.
A restaurant with black leather and red upholstered chairs, wooden tables set with condiments and silverware, and a white bookshelf divider filled with books and decorative items.
A sandwich with meat, lettuce, and cheese on whole wheat bread, served with French fries in a metal cup, with a pint of beer and condiments in the background on a wooden table.
A row of beer taps with labels for different craft beers, including Seafarers English Ale, London Pride, Olivers Island Golden Ale, and others, in a bar setting.
A meeting room with a large wall mural of a compass rose showing Canada, USA, Hawaii, Brazil, Russia, Japan, China, Australia, and New Zealand as top export destinations. The room has bookshelves, model airplanes, green desk lamps, and a wooden table
A Fuller's London Pride beer mug and a small London Pride mug placed on top of a closed book on a wooden table, surrounded by full shelves of beer-related items and books.
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