Enhancing timeless elegance
DE GRUCHY
De Gruchy is Jersey’s premier department store, much-loved but needed an interior overhaul to up its game. An enhanced aspirational shopping experience aimed to attract more premium brands and customers.
Respecting the store’s 200+ year heritage, the new design treads a delicate balance mixing traditional and contemporary touchpoints. The store’s signature pattern is integrated into architectural landmarks, creating memorable backdrops for premier brands
“THE RESULT - After 7 phases of works over a 2 year period, the evidence has shown that sales increases have averaged in excess of 20% with perhaps the strongest performance from 7 fashion brands that relocated from the ground floor to the first floor, all showing increased densities and in several cases, substantial increases in turnover.”
Improving the interior layout included reconfiguring the circulation points, smoothing the movement between fashion, beauty and accessories zones. A highlight is the footwear area which gained pace and magnetic energy.
De Gruchy: a desirable department store destination where the interior now complements the status of the facade.
