embellished glamour

GINA

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Brand Strategy

Brand Environment

 
 

A new design aesthetic to reconnect Gina to the contemporary discerning customer in a modern luxurious, yet relaxed space on Sloane Street, one of London's most coveted premium luxury retail locations.

 
 
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A designer’s dream brief. Hand crafted, master atelier shoemaker desires luxury showcase destination, (Sloane Street,London) to exhibit the glamorous, embellished brand world of Gina.

 
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Drawing inspiration from artist Rudolf Stingel, Caulder Moore entered a world of decadent, contemporary minimalism.

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Sumptuous gold, glamorous snakeskin, classic product silhouettes and beautiful detailing, combined with jaw dropping forensic ‘precious stone’ lighting, to create a truly elevated ‘art gallery’ brand world.

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A brand world where the brand passion for craftsmanship is demonstrated in every gold leaf wall, every commissioned piece of furniture, every crystal cut chandelier and every pair of handmade bejewelled Gina shoes, from London to Dubai to beyond.

@ginashoesofficial

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