Embellished glamour

GINA

luxury shoe retail boutique design

Gina’s world is glamorous and luxurious: something very special was required for this brand’s Sloane Street flagship.

Display of various high-heeled shoes and sandals on black shelves in a shoe store with gray textured walls.
Interior of a shoe boutique with display tables and shelves showcasing shoes, large windows, modern furniture, and decorative lighting.

Gina, Sloane Street London

Gray high heels with rhinestones on the straps hanging on a gold railing.
Gina Dubai logo elegantly engraved on a polished door handle, reflecting sophistication and luxury in fine detail.

Gina, Dubai

“Caulder Moore have passionately realised the allure and elegance of fashionable high-society consumerism for a modern age.”
— AYDIN KURDASH, OWNER AT GINA SHOES

Gina shoes are jewels for the feet, demanding close attention to gaze at their extraordinary craftsmanship, so the store design takes a 360-degree approach.  Every shape and detail of the footwear and handbags can be examined as closely as in an art gallery.

A pair of sparkling slip-on shoes with rhinestones placed on a wooden floor next to a mirror reflecting the shoes.
Display of gold-tone women's sandals embellished with rhinestones on a glass and gold stand with a snake-patterned fabric backdrop.
Close-up of a textured wall with abstract, scratched, and aged surface, illuminated by warm lighting.
A shoe boutique with metallic display shelves showcasing various high-heeled shoes. There is a padded beige bench in the foreground and textured gray walls.
Display of four high-heeled shoes: two silver, one gold, and one black with embellishments, with a single gold shoe on a black pedestal in front of the display.

Drawing inspiration from artist Rudolf Stingel, a world of contemporary minimalism is created using a palette of decadent materials such as gold and snakeskin, set off by dramatic lighting. 

A modern table with a rectangular dark stone top and intertwined gold and white metal legs.
Collage of textured materials and fashion elements, including a person with platinum blonde hair wearing a striped oversized sweater, samples of paint swatches in neutral tones, a circle of crushed ice, a gray abstract painting, a woman holding a clutch and phone in a pleated skirt, and a watercolor wash background.
Interior of the Gina Sloane Street store featuring luxurious displays of designer footwear, chic lighting, and sophisticated decor.
Display of high-heeled shoes in a luxury retail store with reflective surfaces and ambient lighting.

Gina, Sloane Street, AFTER

Gina, Sloane Street, BEFORE

With a 12 year collaboration, this store concept became the blueprint for Gina’s global estate, so customers from London to Dubai are enveloped in a beautiful world where anything is possible.

Fashion shoe display in a store window with a golden decorative backdrop, featuring sneakers and sandals, and a "Made in London" sign.

Legacy sites

Luxury shoe display in a high-end boutique, with illuminated shelves showcasing various pairs of shoes, and elegant, modern decor.

Dubai - 2011

Storefront window display for Gina, showcasing shoes and handbags inside a luxury mall.

Harrods - 2014

Luxurious shoe boutique with black speckled walls and shelves displaying jewelry. A large ornate mirror with an arched frame reflects velvet armchairs with gold trim and a display case of shoes, creating an elegant shopping environment.

Kuwait - 2013

Interior of a jewelry store with shelves displaying shoes, a large mirror, and gold accents.
Display shelves with white high heel shoes, a spiked heel sandal, and a flat sandal, with a mirror and a matching small table with a handbag and shoes in the background.

Mount Street - 2014

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