Enhancing timeless elegance

DE GRUCHY

department store rejuvenation

De Gruchy is Jersey’s premier department store, much-loved but needed an interior overhaul to up its game.  An enhanced aspirational shopping experience aimed to attract more premium brands and customers.

A retail store displaying women's shoes, handbags, and accessories on mirrored and glass shelves, with modern pendant lighting and decorative metal screens.
Interior of a shoe store displaying various shoes on shelves and tables, with green tiled wall accents and white pillars.
Display of handbags on wooden tables and metal shelves in a high-end retail store, with brand names Mulberry and Aspinal of London visible on the walls.

Respecting the store’s 200+ year heritage, the new design treads a delicate balance mixing traditional and contemporary touchpoints. The store’s signature pattern is integrated into architectural landmarks, creating memorable backdrops for premier brands

“THE RESULT - After 7 phases of works over a 2 year period, the evidence has shown that sales increases have averaged in excess of 20% with perhaps the strongest performance from 7 fashion brands that relocated from the ground floor to the first floor, all showing increased densities and in several cases, substantial increases in turnover.”
— DE GRUCHY

Improving the interior layout included reconfiguring the circulation points, smoothing the movement between fashion, beauty and accessories zones.  A highlight is the footwear area which gained pace and magnetic energy. 

Interior of a shoe boutique with display tables of shoes and handbags, seating area, and white walls with shelves of footwear.
Interior of a clothing store with racks of women's apparel, mannequins, and fitting rooms in the background, featuring bright lighting and light-colored wooden floors.
An artistic illustration of a shopping street storefront for the brand 'de GRUCHY,' with shop signs, awnings, potted plants, mannequins, and a large archway entrance, styled in light sketchy lines and soft colors.
Decorative iron balcony railing viewed from below, with a window in the background, and the text 'de GRUCHY JERSEY 1810' on the floor below.
Clothing store with mannequins and colorful hanging lamps.
Group of people holding a light blue umbrella with the text 'de GRUCHY' and 'FOREVER INSPIRED' during a street event.
Two women wearing black heels walk through shopping mall with champagne glasses, shopping bags, and stores in background.
Architectural drawings of a storefront building with the sign 'de GRUCHY' and an entrance arch, featuring decorative elements, windows, and planters.
Clothing display area inside a retail store named Mint Velvet, showing a mannequin in a white top and black pants, surrounded by racks of clothing, a table with accessories and folded clothes, and decorative plants.

De Gruchy: a desirable department store destination where the interior now complements the status of the facade.

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