Igniting a sense of discovery

LES SENTEURS

brand and interior revitalisation

Les Senteurs is one of London’s oldest independent perfumeries – a strength but also a challenge to remain relevant in today’s digitally-dominated world. 

A sensitive approach was taken: nurturing what customers so loved about the store and celebrating the authority and family heritage, but then creating a new iconic brand identity that works in the digital space.

A blank, light gray or off-white background
Les Senteurs storefront, featuring an elegant, boutique design with refined signage and a charming, inviting entrance.
Close-up of a white ribbon tied in a bow with gold lettering, resting on a blue surface with lighter heart-shaped patterns.
A display of perfume bottles on shelves in a luxurious store with a round table showcasing more bottles and a vase of yellow roses, gold accents, and mirrored furniture.
Bottle of Jo Malone perfume next to yellow flowers on a marble surface.
Logo with a stylized floral design above the words 'Les Senteurs Perfumerie' on a teal background.
Logo for Les Senteurs, a perfumery, featuring a stylized bouquet of flowers and the text 'LES SENTEURS' and 'THE SPECIALIST PERFUMERY'.

Consultation areas and the bespoke “Senteur system”are now centre stage, where customers can find new and personal scent possibilities. Indeed, the whole customer discovery journey – both personal and guided – is redefined and enhanced, creating a truly memorable experience

Black and white framed portraits of various people hung on a wall, displayed in a gallery-style arrangement, with perfume bottles lined up on a table below.
Assortment of perfume bottles displayed on a white circular stand in a retail setting.
A woman sitting on a couch receives perfume from a man sitting across from her in a living room with curtains and a lamp in the background.
Glass shelves displaying various perfume bottles and containers in a retail store.
Luxury perfume shop interior with display shelves of perfume bottles, a round table with bottles and a flower arrangement, and a modern chandelier hanging from the ceiling.
storefront with blue exterior and signage that reads 'Les Senteurs,' two potted plants outside, and large window showing interior with shelves and display items.
A collage of interior design elements including a chandelier, cabinet doors with gold accents, a textured beige and gold wall, a wooden side table, a gray upholstered armchair with a pillow, a round mirror, a color palette of muted tones, and a textured light wood floor.

The existing floral motif was simplified with refined curves, fluidity and balance.  The innovative colour palette succeeds in enabling a variety of creative applications across both physical and digital environments.

Collection of Les Senteurs perfume packaging and branding materials, including a shopping bag, small box, paper bag, and a perfume sample holder
Storefront of Les Senteurs perfumery decorated with lemon branch garlands, yellow lemons, and white flowers outside a brick building.
A hand holding a navy blue gift bag with white rope handles, featuring gold lettering that reads 'LES SENTEURS PERFUMERY' and a floral graphic design.
A marble table with wrapped gifts, including one in blue paper with white and gold ribbon, and others in plain paper, a roll of ribbon, and a pair of gold scissors.
A gift set from Les Senteurs Perfumerie includes perfume bottles, a wrapped box, a soap bar, and a shopping bag, all with elegant packaging and branding.
Computer screen displaying an online store with a leather product and fragrance bottle.
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