Elevating the deli experience
MONTY’S
Founded in 2006 by Aggie and Natasha Pelekanou, Monty’s Deli is Birmingham’s favourite sandwich spot. The new site on Snowhill in the city centre represents a bold evolution for the brand. With a dramatically increased footprint over two levels and vast double-height windows on a prominent corner site, the new store boosts the brand’s visibility and sets the stage for future growth.
“This new location is on a vastly different scale from our existing site and gives us the opportunity to not only evolve our brand but also create a destination community hub for our loyal customers. Caulder Moore truly understands our ethos and has translated it beautifully into this new space.”
This marks the second collaboration between Monty’s Deli and Caulder Moore, following the design of the original site 12 years ago. The enduring appeal of the original concept inspired a refined yet bolder brand expression for the new space, balancing timeless design with confident, colourful updates.
Dynamic seating options with various styles, from high stools to more comfortable options, encourage quick visits and longer stays.
This flagship store captures the brand’s special place in its local market while scaling up its potential in this landmark location. The design stays true to the original concept, with a bolder and more expansive expression of the Monty’s brand.
Designed as a community hub, the new site provides a welcoming, tactile, and modern space that reflects Monty’s Deli’s ethos of “Happiness is Handmade.”
Thoughtful enhancements include subtle flooring changes and additional signage guide customer flows efficiently during busy periods.
A sculptural, dramatic staircase in Monty’s signature green creates a striking brand signature, visible from the street.
Bennett’s Hill
Building on what we learnt from the Snowhill location, we adapted and refined the Monty’s design to suit a new space and a different customer profile. Close to New Street Station and the Bullring, Bennett’s Hill captures a strong lunchtime takeaway crowd, so the layout prioritises customer flow and service over seating, creating more room for people to queue and move through the space. The result is a natural evolution of the Monty’s identity whilst still retaining the recognisable design language while responding to the demands of a busier, more takeaway-led location. And with queues often still snaking out towards the exterior, this new store is clearly meeting the demands of its new audience.
Monty’s Deli in Bennett’s Hill, Birmingham
