A British luxury fragrance experience
THAMEEN LONDON
new retail design expression highlighting a heritage aesthetic
Eastern opulence combines with Western refinement in this brand retail concept for Thameen London, a niche, luxury fragrance brand. Elegant, original and contemporary, each ingredient combines to create precious perfumes of high concentration. Indeed, Thameen means ‘precious’.
Thameen Dubai
“I have worked with Caulder Moore on a number of projects recently and their quality of work has been very impressive. From the initial brief, through to the shop build itself, they have managed the design process for us in a professional and timely manner. I would heartily recommend them.”
Previously available only at counters, a concession has opened in Selfridges and stores in Riyadh & Dubai: the start of an international roll-out.
The store design reinforces the brand’s British origins – notably the arch framing the entrance. Rich midnight blue is complemented by gold; circular ceiling lights mirror the consulting tables; diaphanous curtains create a discreet and exclusive personal shopping space.
This uniquely identifiable and distinctive destination mixes heritage with modern, elevating the specialness of the fragrance that sets the brand apart. Customers learn the journey and stories behind the ingredients, and experiment with the fragrances.
Thameen Selfridges pop up
Thameen Dubai
Thameen Riyadh
Thameen concession - Before
Whether for self-treating or gifting, Thameen London is a truly immersive and precious experience.
