A British luxury fragrance experience

THAMEEN LONDON

new retail design expression highlighting a heritage aesthetic

Eastern opulence combines with Western refinement in this brand retail concept for Thameen London, a niche, luxury fragrance brand.  Elegant, original and contemporary, each ingredient combines to create precious perfumes of high concentration. Indeed, Thameen means ‘precious’.

Storefront for Thameen London, with a blue and gold sign featuring both English and Arabic text, opening into an elegant interior with floral displays, seating, and display cases.

Thameen Dubai

Luxury perfume boutique display with shelves showcasing perfume bottles, floral arrangements on tables, and elegant seating area.
A luxurious display table with blue bottles, gift boxes with black ribbons, and a gold handle, set against a wood-paneled wall with artwork and gold accents in a sophisticated room with patterned chairs and a patterned rug.
“I have worked with Caulder Moore on a number of projects recently and their quality of work has been very impressive. From the initial brief, through to the shop build itself, they have managed the design process for us in a professional and timely manner. I would heartily recommend them.”
— DAVID CRICKMORE, CEO OF THAMEEN LONDON

Previously available only at counters, a concession has opened in Selfridges and stores in Riyadh & Dubai: the start of an international roll-out.   

Woman playing a violin inside a store or showroom with shelves of products in the background.
Empty bar or restaurant interior with scattered papers and equipment on tables, some tables have markings or writings, and a laptop on a counter; walls have wooden paneling and some cabinets or shelving.
Two women shopping for perfume in a store, looking at blue perfume bottles displayed on a white glass shelf with wooden frames.
Person holding a fashion illustration of a woman in a long yellow skirt and black top at a social event with people in formal attire in the background.

The store design reinforces the brand’s British origins – notably the arch framing the entrance.  Rich midnight blue is complemented by gold; circular ceiling lights mirror the consulting tables; diaphanous curtains create a discreet and exclusive personal shopping space.

Display of perfumes and skincare products on gold tables with floral arrangements, in an elegant room with wood paneling, framed art, and patterned chairs.
A series of musical instruments, including xylophones and marimbas, arranged in a row with various sizes and colors.
Storefront of Thameen London jewelry boutique with gold accents, display cases, and seating area inside a shopping mall.
Display shelf with illuminated glass boxes containing perfume bottles in a luxurious setting.

This uniquely identifiable and distinctive destination mixes heritage with modern, elevating the specialness of the fragrance that sets the brand apart.  Customers learn the journey and stories behind the ingredients, and experiment with the fragrances.

A display of perfume bottles in a store with a large digital screen showing floral imagery in the background.
Thameen London perfume display in a shopping mall, with bottles arranged on shelves and promotional signage featuring white flowers and a perfume bottle.

Thameen Selfridges pop up

People gathered under a floral arch decorated with blue and white flowers in a high-ceilinged indoor space, with some individuals clapping and others engaging in conversation. The setting appears to be a celebratory event or ceremony.

Thameen Dubai

Interior of a boutique or store with wooden flooring, blue display shelves with bottles, floral arrangements, and a seating area with four chairs around a small table.
Thameen London perfume store with a floral pink wall, blue perfume bottles, and sleek black and gold display shelves.

Thameen Riyadh

Thameen concession - BEFORE

Whether for self-treating or gifting, Thameen London is a truly immersive and precious experience.

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