A bold new setting for timeless jewellery
ASTLEY CLARKE
creating a distinctive new retail concept within Liberty’s new destination for contemporary jewellery.
Founded in 2006, Astley Clarke is a British jewellery brand creating contemporary pieces with purpose. Balancing precious materials and expert craftsmanship with a playful sensibility, its jewellery is designed to become part of the wearer’s story; pieces to be gifted, kept close and treasured over time.
Our collaboration with Astley Clarke was for a new concession within Liberty’s Jewellery Atelier, part of the department store’s newly launched first-floor destination for contemporary, demi-fine and design-led jewellery. Designed around discovery, craftsmanship and self-expression, the new space brings together a curated collection of established and emerging jewellery brands.
@AstleyClarke
The challenge was to give Astley Clarke a strong presence within this new shared environment, while designing within one of London’s most historic and recognisable listed buildings. Working within Liberty’s design parameters for the Jewellery Atelier, we needed to create a space that stood out from its surroundings without competing with them or feeling out of place.
Inspired by natural forms and patterns, our design uses welcoming curves and sculptural elements to draw customers in and encourage exploration. Beautifully illuminated shelving creates moments of focus and lets the jewellery take centre stage, while adding depth and drama within a compact footprint.
Astley Clarke’s signature blue was also taken in a new direction, applied with a distressed effect across the wall bays to introduce texture and drama to its visual identity.
The result is a space that brings Astley Clarke’s sense of magic to life, creating a distinctive, eye-catching concession where customers are invited to discover something meaningful while respecting the character of its historic surroundings.
