Cooking up something special

BIRDS BAKERY

sweet new bakery and cafe design concept

storefront named 'Birds' with large front windows displaying the interior where people are shopping, brick building, and illuminated signage.

Founded in 1919 by three brothers - a baker, butcher and confectioner - Birds remains a family firm with longstanding expertise and a passion for quality and freshness in baked goods.

But a more stylish environment and engaging experience was necessary.  The challenge was to enhance the value perception of the products, win new customers of all ages and reinforce it local destination status for breakfast, lunch and treats.

Birds Bakery rolling pin counter detail designed by Caulder Moore
delicious Bakery counter

Birds Bakery, Allestree window display video with Jamie Bird

Watch full Interview with Jamie Bird

Now it makes much more of an inviting statement.  Outside, an uplifting shade of spring-green frames the enticing view inside, where a warm and welcoming kitchen aesthetic prevails.

Close-up of a decorative wall with vertical light-colored panels and copper-colored accents on a wooden surface.
Daisy logo engraved in wood
Bakery signage shopfront
window manifestation for Bakery display

Display counters of different heights - supported by rolling pins - enhance visibility and bring the baking theatre centre stage.

Warm lighting, natural materials and handwritten signage reinforce the handcrafted excellence of the cookies.

Bakery door signage logo
Comfortable cafe seating

New seating areas encourage increased dwell time: banquettes and tables for a relaxed chat; stools at the window for a quick break.

Birds - “Oooh … that looks tasty!”.

Cozy cafe seating area with a long cushioned bench, small round wooden tables, stools, and wall-mounted reading lights above framed artwork.
Interior of a modern coffee shop with white walls, framed artwork, and pendant lights. Four women are seated at separate tables, two women are using laptops, one woman is reading a menu, and a woman is sitting with a child. The floor has a geometric tile pattern, and the furniture includes wooden chairs and stools with cushioned seats.
Visual for Bakery Cafe seating
Birds Bakery - BEFORE

Bird’s Bakery - BEFORE

Birds Bakery before redesign, showing a traditional interior with classic displays and a warm, inviting atmosphere.
Display case filled with assorted pastries and baked goods inside a bakery or cafe.

Bird’s Bakery - BEFORE

Woman with brown hair wearing black coat and scarf holding a coffee cup at bakery counter, with other customers in line inside a bakery or cafe.
Assorted pastries and desserts, including cream puffs topped with chocolate glaze, small round cookies with cream filling, and layered cake slices, displayed on a dessert tray in a bakery.
Menu board displaying hot drinks and extras at a bakery or cafe, with baked goods on shelves below.
A plate of chocolate brownies topped with sliced almonds on a tiered serving tray.
A bakery display case filled with various baked goods, including cookies, muffins, and pastries, against a neutral-toned wall with shelves holding bread.
Front view of a bakery with a glass double door and a sign that says 'Birds' above it.
Three boxes of cupcakes displayed on a glass counter in a bakery, with a blurred background of baked goods.
Two women working at a store counter, wearing aprons and smiling, with a coffee machine and store window behind them.
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