Friendly neighbourhood steakhouse

SWISS BUTTER

cross-border translation for an established restaurant brand

Swiss Butter bar area, featuring a sleek counter with a cozy, inviting atmosphere, perfect for enjoying rich, creamy treats.

Swiss Butter is a highly successful international restaurant design concept with a compelling brand identity.  For its first European outpost – now open in London’s Holborn – our collaborative approach ensured the design fully captured and translated this vision.

Swiss Butter London store exterior, showcasing a modern, minimalist design with clean lines and elegant, inviting signage.
Swiss Butter London store interior, featuring exposed brick walls paired with modern design elements for a stylish, industrial vibe.
“Caulder Moore’s dedication to meeting deadlines and their impeccable project management skills were truly commendable. Despite the complexities inherent in restaurant design, they managed to deliver results on time without compromising on quality. This reliability reassured us that we were in capable hands throughout the engagement.

We are immensely grateful for the positive experience we had working with Caulder Moore and are thrilled with the final result they delivered for our restaurant.”
— EDDY MASSAAD, FOUNDER & CEO OF SWISS BUTTER

Named after its unique ‘secret’ sauce, Swiss Butter is a community-driven brand, akin to a much-loved Diner where a broad diversity of people gathers to enjoy a meal.  The variety of seating offers different dining experiences: high stools for faster and casual; padded banquettes for a slower, more relaxed vibe. The challenge for us was to reimagine the space for London’s fast paced restaurant scene without loosing their original concept or charm.

Swiss Butter exterior viewed from across the street, with a postbox partially in the frame, highlighting the store's modern design.
Swiss Butter London, alternative angle of the bar area.
Bartender pouring drinks at Swiss Butter London, showcasing expert craftsmanship.
Swiss Butter London menu sign, featuring a clean, modern design with elegant typography highlighting their delicious offerings.

The tightly edited menu has the authority of ‘the best’.  The open kitchen is a key visual focus, and the bar adds to the buzz. 

Larger view of the bar area at Swiss Butter London, showcasing the full layout with stylish seating and contemporary design.
Swiss Butter London, GIF rotating through mock-up images, showing key design concepts from the store's development process.
Collection of tile samples in various colors and textures, arranged with a metal pipe fitting.

Swiss Butter restaurants are welcoming, comfortable and inclusive wherever they are in the world, making every visit an easy, accessible and memorable experience.

View from the bar area, looking over into the seating area, highlighting the open, inviting layout of Swiss Butter London.

Richly textured materials create this restaurant design, including brick and pipework, wood and steel.  The industrial aesthetic is warmly modernised with copper, planting and atmospheric lighting.

Exterior design of Swiss Butter London, featuring the store’s modern facade with a prominent, stylish sign.
View of the entire Swiss Butter London restaurant, with the bright green kitchen area standing out as a vibrant focal point.

Swiss Butter Paris

Following the success of our first collaboration in London, we were invited to develop the next chapter of Swiss Butter in Paris. The challenge was to build on the brand’s established identity while creating a distinctive restaurant experience rooted in the character of its new city.

Rather than relying on obvious Parisian motifs, we explored the city's rich architectural heritage, breaking down familiar references into materials, textures and details that could be reinterpreted in unexpected ways. The intricate riveted construction of the Eiffel Tower inspired bespoke metalwork, while the iconic Maison de Verre (House of Glass) influenced the illuminated glass-block bar, creating a striking focal point on the upper floor.

Throughout the two-storey restaurant, distressed finishes and refined industrial detailing bring together the raw and the elegant. Carefully sourced vintage lighting draws the eye upwards through the atrium and creates a visual connection between the two levels.

This considered approach allows the Swiss Butter identity to evolve while responding to the character of its surroundings. By weaving subtle Parisian influences into the established design language, we’ve created a space that feels both familiar and distinctive, with its own sense of character.